Commercial#1: Sprint
http://www.youtube.com/watch?v=lW_9SYaWAQg
This is a commercial for Sprint (it was not for one of their products in particular). It has a mix of all three styles: animation, live action, and stop motion. The three are blended very well and using all three definitely enhanced the commercial. The tone is happy and the target audience is anyone who knows how to use technology/a cell phone. They are saying that by purchasing a Sprint phone, it will make life easier because everything will be on one screen rather than having many different products/screens to do the same things. There is no narrator- it is all written out in text with instrumental music in the back. I feel that this commercial is successful in that it reaches a wide audience and is entertaining.
Commercial#2: Sherwin-Williams
http://www.youtube.com/watch?v=hWUrM0IZaDQ
This is an animated commercial for Sherwin-Williams.The tone is happy as it is bright and follows bees around pretty flowers and vivid colors (made from color chips). The target audience is average families - it is the best paint for the most reasonable price. They are saying that they can solve the problem of bad quality paint because they have the best quality. There is no narration - but there is a song playing in the background. I feel that this commercial is successful in that it shows the vividness of their colors through the animation and it is fun.
Commercial#3: Amazon Kindle
http://www.youtube.com/watch?v=nYUVpjrzvXc
This is a stop motion commercial for the Amazon Kindle. The tone is mysterious, this is created by the music playing in the back. There is no narration, only the song. The target audience is anyone in any walk of life. They show the Kindle being used in various settings on order to show that it can be useful in every situation in life. I feel that this commercial is successful in that it shows that anyone can use it in any situation in life and it is upbeat.
Commercial#4: Swiss International Airlines
http://www.youtube.com/watch?v=QynEN6e4mXo
This is a stop motion commercial for Swiss International Airlines. I could not really identify a tone to the commercial - it was just really slow. There is no narration, just instrumental music playing in the background. The target audience is anyone who would be flying on that airline. the problem they solve is being uncomfortable on plane rides. They solve it by making the plane like a second home. I don't feel that this commercial is successful because it is boring and it takes away from the meaning.
Commercial#5: Doritos
http://www.youtube.com/watch?NR=1&v=4rsEnwKrsvc
This is a live action commercial for Doritos. The tone is humorous and there is no narration- just dialogue. The target audience in everyone young and old. The commercial uses humor to sell their product rather than showing that it solves a problem. I felt that this comedic approach made the commercial successful.
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